Why you should be conserving your online legacy for future generations
One of the questions most commonly asked of historians today is how the history of our times will be written. By that, people don’t mean ‘will we be described as...
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How the media are fighting back on lost revenues
Traditional advertising alone is outdated. We knew it was coming. Ad agencies. Media outlets. The writing was on the wall. Those selling traditional PR without martech or AI will be...
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Google’s moving goalposts, social media and more: Marketers share their biggest pain points
How to a potential customer’s activity across websites and apps following Google’s phasing out of third-party cookies is one of the major future marketing problems identified by industry experts. Although...
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Recycling plastic: A short-term remedy for a growing waste pile
Plastic waste is a huge global issue; a non-biodegradable menace for land and sea alike, for which recycling is not a long-term solution. On the present trajectory, the oceans alone...
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How high will interest rates go?
When the cost of living starts to rise, the Bank of England deploys its secret weapon: raising interest rates. Raise rates, and people are inclined to save more and borrow...
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The metaverse, cookies and sustainability: Experts reveal their 2022 marketing trends
With advertising spend rising to record levels in the UK last year, we asked industry leaders to see which trends and innovations are set to push marketing forward this year....
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Flawed climate finance pledges fail as fossil fuel subsidies persist
Developed countries have signally failed to honour their 2009 pledge to mobilise $100bn of climate finance annually for vulnerable countries. Rich countries have consistently failed to honour their 2009 promise...
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The rise of the CMO: Research reveals growth of boardroom marketing roles
New figures from professional networking giant LinkedIn show that marketing-oriented roles have witnessed the biggest growth in share of hires out of all C-suite roles in the past year. Chief...
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Health AI start-ups in the UK raised more than their fintech peers
AI-centric health-tech start-ups in the UK raised more investment this year than their peers in the fintech sector, according to a new study. Fintech has been the darling of the UK’s...
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The New Statesman Podcast
Stephen Bush, Anoosh Chakelian and Ailbhe Rea discuss the latest in UK politics. Listen and subscribe on Apple Podcasts, Spotify, Acast or your favourite podcast player